Who We Are:

Spawnpoint Media is at the forefront of digital entertainment, creating premium gaming and live-action content for young people and families across YouTube and connected platforms. With billions of views globally, our brands are built on trust, creativity and joy. As our IP rapidly scales, consumer products and licensing are a core pillar of our long-term growth strategy.

Who You Are:

You are a senior consumer products and licensing leader with a proven track record of scaling entertainment or family friendly IP into successful retail and licensing programs. You thrive in fast-moving, creator-led environments and are excited to build a consumer products function from the ground up.

What We Are Looking For:

Milo & Chip is one of Spawnpoint Media’s fastest growing family friendly IP brands, reaching billions of Gen Alpha viewers globally though premium digital content, with watch minutes on the same level as IP giants Bluey and Spongebob. As we expand beyond content into global consumer products, we are seeking a senior commercial leader to define, build and scale our licensing and retail business worldwide.

This is a foundational leadership role - responsible for turning a high-growth digital IP into a global consumer products engine across toys, softlines, games, publishing, apparel, digital products and emerging categories.

The Opportunity:

You will own the end-to-end global consumer products and licensing strategy for Milo & Chip - from commercial roadmap and retail partnerships through to operational systems, product approvals and P&L performance.

This role combines strategic vision with hands-on execution and will suit someone excited to build a global CP function within a creator-led, fast scaling business.

Key Responsibilities:

Global Consumer Products Strategy

• Define and execute a multi-year global consumer products and licensing roadmap aligned to Milo & Chip’s IP growth.

• Identify whitespace opportunities across physical, digital and experiential categories.

• Align product strategy with content roadmap, audience insights and seasonal moments

• Steward and protect brand integrity while driving commercial outcomes.

Retail & Channel Development

• Develop relationships with major mass retail, speciality and ecommerce partners across priority territories.

• Lead negotiations across distribution, retail programs and commercial frameworks.

• Shape retail and marketplace strategy in partnership with marketing & exec teams.

Licensing & Commercial

• Structure, negotiate and oversee licensing, manufacturing and retail agreements.

• Own royalty structures, minimum guarantees, margin modelling and financial performance.

• Oversee reporting, compliance and audit processes.

Product Development & Operational Excellence

• Establish scalable systems covering product development, approvals, compliance and launch readiness

• Work with Marketing to develop brand style guides

• Oversee asset management and quality control frameworks

• Ensure compliance with global toy safety and regulatory standards

International Expansion

• Research, negotiate and appoint external licensing agents and partners across key territories.

• Navigate territory specific regulations, retail landscapes and cultural nuances.

P&L Ownership & Reporting

• Own revenue forecasting, budgeting and margin performance.

• Provide executive reporting on performance, risk and growth opportunities.

Team & Function Build

• Build and lead the consumer products function as it scales.

• Develop repeatable systems and governance models for long-term growth.

Communication

• Partner closely with Creative, Content, Marketing, Legal, Operations and Finance teams to ensure products authentically represent Spawnpoint Media IP and brand values.

• Represent Spawnpoint Media in senior-level discussions with retailers, licensees, platform partners, agents and external stakeholders.

Who We Are Looking For:

We’re looking for a commercially astute, globally minded leader who understands how to turn youth IP into meaningful, scalable consumer product businesses.

You are likely someone who has -

• 8+ years experience in consumer products, toys, licensing or entertainment IP businesses.

• Led or significantly contributed to the consumer products function with a youth, family or entertainment IP brand.

• Negotiated licensing agreements across toys, apparel, publishing or adjacent categories.

• Explicit experience with big box retailers and global ecommerce platforms

• Deep understanding of international toy & child safety, testing, regulatory and compliance standards

• Owned revenue targets and commercial performance, not just partnership management.

• Operated across multiple territories and understands the nuances of international expansion.

• Built teams or functions within high-growth or evolving organisations.

• Balanced integrity with commercial ambition.

You are comfortable navigating ambiguity, moving fast, and making pragmatic decisions in a scaling environment. You can think long-term about franchise value while executing short-term retail programs.

Importantly, you understand the pace of digital-native brands. You appreciate how content performance, audience behavior and data insights can directly inform product category expansion and launch timing.

This is not a typical ‘licensing administrator’ role. Nor is it a traditional Consumer Products role. This is a build role - for someone excited to architect something global from the ground up.

Is this YOU?

Spawnpoint Perks:

• Competitive senior leadership remuneration package.

• Flexible remote and hybrid working arrangements.

• Opportunity to build and shape a global consumer products business from the ground up.

• Career progression within a rapidly scaling media and entertainment company.

• Collaborative, creative and values-driven culture.

• Exposure to globally recognised IP with strong audience traction.

• Autonomy and ownership over a high-impact business function.

Our Offer:

Join Spawnpoint Media at a pivotal growth moment and take ownership of building the consumer products and licensing future of globally loved IP.